Since 2012, Askott Entertainment has led the way in the world of esports wagering. They’ve created software that has revolutionized the gaming industry but they were so busy coding that they hadn’t really thought about their brand.

HBM totally rebooted Askott’s brand position, story and most notably, the logo. Every single video game graphic is actually made of triangles - it’s the most efficient way to animate any object or player - so it only made sense to design the Askott logo to be just as powerful and efficient as those graphics. 

The six triangles make a stylized A that also directly nods to both a team dynamic, upwards movement and industry-leading objectives of their esports brand. It’s fun and somehow authoritative. Plus, it looks like a fighter jet from an old school video game.