What we believe

Beliefs are curious utterances, many are simply stated but nearly impossible to prove. Others seem unbelievable in the truest sense of the word. At Here Be Monsters, we’re constantly writing and refining our clients’ brand values and beliefs - it helps them better connect with their employees and customers, and, remain consistent as the brand matures. Sounds like a good idea, right? So here are our top-five beliefs in some particular order.

We believe in remaining independent.

It allows us to work with the best partners to solve our clients' challenges with smart, efficient, breakthrough thinking. Plus, it lets us stretch budgets further and keeps us focused on our clients' marketing goals, not some holding company or shareholder's financial goals.

We believe in our experience.

We’ve worked on major national and regional clients in a wide array of industries, which means we can bring both boardroom leadership and applied skills to clients of any size.

We believe ideas must emotionally connect with the audience.

Without being too crass about it we ask ourselves, “Why would anyone give a shit about this message?” We must first appeal to people’s emotions and make them care before we can appeal to their sense of reason.

Finally, we believe in ideas first and tactics second.

There’s an old cliche, if you only have a hammer all you see is nails. In our case, if we put media tactics ahead of the idea, then we’ll undoubtedly exclude other ideas that could achieve better results. To best solve our client’s problem, we remain open to several different answers. Great ideas can be expressed in many different ways (video, images, copy, etc) and through many different media channels. That’s what we mean by being creatively-led, not media specific.