Creating a brand about wearable stories.
Celtic Creations
Branding Writing
Logo
Identity System
Packaging
The marketing challenge for Celtic Creations was one of contrast. The jewellery they sell has been moving towards a more modern and refined style for today’s customer, but, their products also have a direct link back to their heritage. This history was beginning to vanish.
Our answer for the Brand Story was all about...well…stories. Celtic people have the gift of the gab, storytelling goes into everything they design and make. To Here Be Monsters, that meant Celtic Creations brings those stories to their customers. And so their Brand Spirit became Stories, Well Worn.
Similarly, every visual element needed to remain true to their roots but updated to a modern and refined look.
