Branding builders based on relationships
Denizen
Strategy
Naming
Brand Identity
Logo
Website
Collateral
When Sonroc Group came to us, they were a decade into shaping Calgary’s pre-construction planning landscape. But with new national business, fresh partnerships, and expanded services, they were poised for bigger things and their old brand wasn’t keeping up.
They needed an identity that reflected not just where they were going, but who they truly are: a team of collaborative creators who believe relationships are the foundation of every enduring space.
Enter Denizen.
The name is more than a title. Denizens are the people who inhabit spaces—those who live, work, learn, and thrive within them. And that’s what this group is all about. From the earliest plans to the final project handoff, Denizen remains present—directing the crafting of spaces with precision, purpose, and most importantly, care.
To paraphrase our brand story for Denizen: tools don’t make places and materials don’t make spaces. It’s relationships that make a house feel like home, a campus feel like community, or a workspace feel like opportunity.
Today, the new brand captures this belief at every touchpoint. The progressive yet humble logo reflects their forward-thinking approach and collaborative spirit. A vibrant colour palette grounded in natural greens mixed with cheerful illustrations that embody optimism and energy.
And, when combined with an approachable typeface, the visual identity systems feels human, lively, and lasting.
The outcome? A brand that mirrors Denizen’s greatest strength: their ability to build spaces and relationships that stand the test of time and expressed online, in office, and, throughout their sales materials and swag.
Now, Denizen is positioned to grow nationally with a clear, confident message:
Great spaces aren’t just built. They’re Built on Relationships.
