Most people renew their mortgages without a second thought.
Banks count on it. And it can cost homeowners thousands.

Dominion Lending Centres wanted to shake Canadians out of autopilot.
To answer the challenge, Here Be Monsters created Don’t Just Roll Over as a creative platform built to stop people in their tracks.

We took the passive language used by banks and made it painfully real: homeowners literally rolling down driveways, across lawns, and out of elevators.

A simple, unforgettable reminder that renewing your mortgage isn’t just paperwork, it’s a big financial decision. One made much easier when you take just a bit of time to talk to an expert at Dominion.