Launching a joyful plant-based brand
Konscious Foods
Packaging Design
Frozen food aisles can literally chill the soul. They’re cold, uninviting and kind of boring.
This setting lies in stark contrast to Konscious. They’re a joyful, nutritious, plant-based brand that makes frozen sushi, onigiri and poke bowls. They’ve done an incredible job making the food delicious but they needed help breaking the ice with U.S. customers after a middling results in a Canadian test-market.
Here Be Monsters was asked to redesign, repackage and launch Konscious throughout America’s frozen food aisles. No small task but one that we could really sink our teeth into. (Sorry, we couldn’t help ourselves.)
The process was filled with fun. No stone or sushi roll was left unturned. We created bespoke typography for the flavour-types, selected a bright, new palette of colours, art directed new photography and illustration, and, wrote fresh brand sayings and punched up the instructions.
The result was joyful packaging along with a new, warm and inviting design system that was adopted on their website, social media and trade show booth. Plus, experts took notice as Konscious won numerous awards within their industry’s conventions helping them get listed with major U.S. grocery retailers. Tasty stuff!
