Growing the value of a healthy brand

Nature’s Fare Markets

Brand Strategy, Logo, Identity System and Advertising

Nature’s Fare Markets were stuck in the middle. On one side were big-box value-brand grocery stores using bright colours and simplistic imagery along with a low-cost design sense. And on the other, side premium brands were carrying similar products to Nature’s Fare, but within luxurious stores that had more refined design sensibilities.

It was time for Nature’s Fare to up its branding game, so they reached out to Here Be Monsters.

“Our team now has all the brand tools we need to make an impact.
Exactly what we were looking for.”

Stephanie Thatcher,
Director of Marketing

Growing the value of a healthy brand

“Our team now has all the brand tools we need to make an impact.Exactly what we were looking for.”

“Our team now has all the brand tools we need to make an impact.
Exactly what we were looking for.”