The fine folks at SnapQuote had a good problem: their product was great but they just weren’t sure how to best tell other people about it. With a modest budget, they needed to launch their online auto insurance quoting tool in a way that would outsmart the bigger players.

Using local market knowledge, campaigns ran in regions throughout Ontario that were underserved for auto insurance messaging, especially for young drivers and motorcyclists - the types of groups most apt to use SnapQuote.

And because competitive industries require competitive ideas, we’ve personified Old Insurance as the inept foil to SnapQuote.