Not your typical real estate marketing
Wesgroup
Advertising
Branding
Writing
Logos
Identity Systems
Live. Work. Play. Those three words are used by nearly every developer under the sun. And it’s those three words we vowed to never say together for Wesgroup. They’re a real estate company that sees potential in every new project and never wants to mimic other real estate developers.
Here Be Monsters sees potential in every Wesgroup project too.
We bring as much creativity to small projects as we do for larger multimedia campaigns–demonstrated in Bunzilla (see above) for the annual Easter Egg hunt, and, a bacon-scented activation that lured in dogs and their owners to pet-friendly rental opportunities.
River District – Only for Everyone
Here Be Monsters established the brand spirit and tone-of-voice for River District to be as welcoming as possible; a master-planned community built for anybody and everybody.
The latest example of this ethos is our brand video called Only for Everyone.
Paradigm – The Answer to Vancouver Living
Buying a home in Vancouver can be frustrating. To solve this, Paradigm used innovative programs to help first-time buyers and downsizers to move into River District. In short, it was being sold differently, so we advertised differently too.
By connecting with home-buyers hopes, questions and concerns, we empathized with them and proved that Paradigm was the answer to Vancouver living.
Pet-friendly homes by Wesgroup
Real estate advertising has exclusively targeted people for too long. As a unique way to promote Wesgroup’s pet-friendly homes and rentals, we developed bacon-scented posters to attract furry, four-legged family members on their morning walk. The result was irresistible.
Ardea - Reflect Your Nature
Ardea will be the first waterfront homes at River District. Our campaign needed to draw upon the allure and magnetism of living in a natural landscape at the water’s edge.
MODE – More For Less
It’s no secret, Vancouver is an expensive real estate market. To attract new buyers to River District’s latest building, MODE, a value-based strategy was developed to appeal to new buyers who are especially cost-conscious.
The creative idea used well-known sayings like Home Sweet Home, and injected run-on-sentences to demonstrate the wealth of value. The result was eye-catching campaign that was equal parts refined, playful and value-driven.
