Drumming up awareness for oil recycling
BC Used Oil Management Association
Awareness Campaigns
Web Design
Brand Design
Used motor oil is a low-interest topic, to put it mildly. The spectrum of feelings toward recycling used oil range from apathy to disinterest to uncertainty. And for BC Used Oil specifically, previous awareness campaigns had fallen into more visually and tonally dark ideas. It was time for a change.
Here Be Monsters immediately lightened the tone and created more insightful and engaging messaging based around a simple question: Just because something’s dirty doesn’t mean you throw it away, right?
To pique interest and drive awareness, our first campaign dove into absurdity featuring videos where people threw away their bikes and dinners dishes simply because they were dirty.
The sophomore campaign included several cleaning tutorial videos on social media featuring a quirky and lovable mechanic named Ken. After all, who better to draw comparisons of cleaning and reusing motor oil to household items like the kitchen, make-up brushes and even AirPods?
Beyond video, our team has always looked for new ways to gain awareness through contextual messaging on buses, digital ads and social media. Needless to say, used oil is a little less low-interest now.
How to Clean Everything
Ken the Mechanic proves that recycling motor oil is just as easy as cleaning household items like makeup brushes and kitchen sponges.
2020 Annual Report
BCUOMA needed to improve its 2020 Annual Report over the otherwise forgettable documents from past years. Here Be Monsters took the straightforward content and developed a highly branded digital design to work online. Of note were the infographics that used natural backdrops to highlight notable statistics and remind readers of the most important reason to recycle used oil.
Website Redesign
Just like used motor oil, Here Be Monsters re-refined BC Used Oil’s website with the help of Fuse Interactive to be far more intuitive, useful and consistent with the brand’s new direction, and, allow campaign content to perfectly fit within the always-on digital medium.
BC Used Oil is now Interchange Recycling.